The round logo with the zigzag lines are simultaneously associated with the waves of the ‘ocean’ and the ‘cake’. “The logo is simple, but it summarizes the name of the brand in its design. All three logo types present different fashion styles and target different men, but all of them clearly leave a masculine impression. The worn look of the seal-type logos of Retric and Difranzo results in a relaxed and cool style. On the completely other end of the spectrum the logo for Charles Laurie wants to express elegance and quality with their classic font and a traditional style of emblem. Logos like Oneself Gear or Probrowear evoke a strong and dynamic feeling. Your brand is athletic, exclusive or relaxed? Your logo transmits this message to your target group. These brands try to sell not only clothes but a lifestyle. So they are pretty much the exact opposite of the feminine logos above. Masculine Logos often have a couple of things in common: dark colour palettes, capital lettering and bold design. If you are looking to give your fashion brand a masculine feel, these logos can help you to get it right. It must also be easily appreciated by its market.” – jayvee “The fashion brand logo must clearly represent the company and its products. Masculine fashion logos : - Strong and dynamic Whether you decide to go for a fashion forward, dreamy or elegant logo: your design can express the specific type of feminine style that fits your brand. This gives them an elegant and timeless feel. Classic logos on the other hand use clean or traditional fonts and sophisticated illustrations, like the one for Audley End. While the Evellon Boutique logo creates a delicate atmosphere through its light, floral design, the logo for personal stylist Lauren Kitchen expresses stylish femininity with the use of a more traditionally masculine colour palette with an illustration of a strong female character. Here are some options of how you can express the facets of a feminine brand in your logo. Still, there are different types of feminine style.
Feminine logos often go for pastel colour palettes and they are not afraid of embellishments, floral illustrations and hand-drawn fonts. So how can you do it? Your choice of colour for your logo already says a lot about your brand.
They try to appeal to their target group by emphasising the femininity or masculinity of their style. That makes it different from other fashion logos.” – BLVCKMASSįirst things first: some fashion brands out there focus either on women or men. Because the modern style for fashion brands can be very mainstream, I decided to give this logo a fresh design with a more artistic look. “ The concept I chose for this brand is minimalistic with a hand drawn design.
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